Apple's iPad

So, it looks like we are all about to enter a new era in mobile communication. The introduction of Apple's iPad is really the first device of it's style that made me think long and hard about this particular style of new age device. With all the press and hype over it, I still wasn't sure about the impact it could have, but I am becoming more and more convinced that this is something truly unique and here is why.

First I recently read an article about how GQ magazine sold 12,000 copies of it's iPhone Edition last month. The iPad, using the same technology as the iPhone, would offer magazines a new way of sharing their articles and much much more. This could prove to be the "new magazine based" business model. With so many magazines cutting jobs and closing doors, one can only dream that this could take over and take the "unprinted" magazine to new heights. Combine that effort with a new wave of storytelling through the use of Still Motion Camera such as the Canon 1D Mark IV or new Red Scarlett, yet to debut, and dreams of new jobs opportunities start to appear in the eyes of this commercial photographer / cinematographer.

But, now it's even got thinking about how wedding couples enjoy and share their wedding photographs and videos. Imagine taking your wedding video with you in full HD, or your wedding album for that matter with the ability to flip the virtual pages. This not only becomes dramatically personal for the couple, but also an on the go sales tool for freelance photographers and film makers as well.

Now lets take a gander at iTunes. As our company enters 2010 with our first independent feature film captured on Still Motion Cameras under out belt, scene on the iPad photograph here, and we start to dream about new ways to share our films with the public. Just the thought that content creators, like ourselves, can make independent movies available for download opens up new ways of sharing art with the world around us. Bye bye Hollywood. Hello art films that have meaningful stories.

I am not sure how fast or well this technology will take off, but my best guess is that it is going to roar once people get a grasp of just how personal these devices can be. I know we plan to be on the forefront of it if for no other reason than to have these options available for our clients the day of release.

Comments

[karl bratby]

now that has got the grey matter churning this morning